We are able to send events into Google Analytics Universal for calls to static/offline phone numbers. Google Analytics Classic is not supported.
Once properly configured, phone call goal completions are shown under a new channel Static Call Tracking. The source, medium, campaign and content tags associated with the static number are also pushed into Google Analytics. The landing page against the event is /static-call-tracking/PHONE NUMBER.
Configuring Static Number Conversion Tracking
Please follow the steps below to start tracking static call conversions in Google Analytics Universal.
Contact us to enable Google Analytics for Static Numbers against your account.
If you haven't already created a Call Tracking Goal, you must do that now.
Next you need to modify the Default Channel Grouping in Google Analytics Universal. Log in to your Google Analytics account.
Click on the Admin along the top of the page.
Three columns will appear. In the far right column (View) click on Channel Settings. Then click Channel Grouping.
By default you should have one channel grouping called Default Channel Grouping. Click on its name to edit this channel grouping.
Now you will need to define a new channel. Click on Define a new channel.
Configure the new channel as per the image below. Then click Done and Save. Please note it can take Google Analytics up to 24 hours for the changes to take effect and be visible in the reports.
Once Google has updated and you have received calls on your static numbers, you will see the static call tracking data in your account. To view this click on the Reporting tab in the top left of the screen.
In the menu on the left, click Acquisition -> Overview.
You should now see an overview of all the Top Channels, including the newly created Static Call Tracking.
You can also drill down further to see the source, medium and campaign defined against the numbers in our system. To do this click on Static Call Tracking.
Now set your Primary Dimension to Campaign and your Secondary dimension to Source / Medium.