Fone Dynamics HelpDesk

Google Ads is an online advertising program used to promote your business, help sell products or services, raise awareness, and increase traffic to your website.

The Google Ads Integration requires FoneDynamics Call Tracking product to capture Google Ads generated web session information, so please ensure FoneDynamics Call Tracking is setup when implementing the Google Ads Integration.

Our new integration with Google Ads uses the Google Ads API to push Clicks to match against conversions, more information on this can be found here:

 - https://developers.google.com/google-ads/api/docs/start

 - https://developers.google.com/google-ads/api/docs/conversions/upload-clicks

 - https://developers.google.com/google-ads/api/docs/conversions/overview

Before you start, to use click conversions you must enable auto-tagging with your Ads Account so that the Google Click ID (GCLID) can be used to push conversion back into AdWords. To see how to check if auto-tagging is enabled please click here.

The first step is done in your Google Ads account, you must create a conversion measurement, Google has a guide here, but steps are also provided below.

Click on 'Goals', and under Summary click 'Create conversion action'.

On the next section, click "Import" > "CRMs, files or other data sources" > "Track conversions from clicks" > "Skip this step and set up a data source later" > "Continue".

Next, select "Contact" or "Converted lead" as the conversion goal and the name of your conversion.

The settings on this next page are up to you but take note of the Conversion Name, this conversion name is to be input on the Reporting on Conversions in Adwords (Optional) section of the guide.

Click "Save and Continue".

You have now created your conversion. Once you click "Done", have your Customer and Conversion Action ID at hand, you will need them while configuring the integration in our platform.

To make sure you have the correct Conversion Action ID, go inside the conversion and check the URL for the number after "ctld". 

Note: Failing to add the correct Conversion Action ID will result in an error when you action the integration.

Also, with a new conversion you need to wait around 6 hours for Google Ads to process it.

Otherwise, it will give you another error.

Fone Dynamics Platform

Configuration from this step forward is now done in the Fone Dynamics Platform, through the 'Integrations' section

Please proceed to log in to the Fone Dynamics Platform & navigate to the Integrations section

*If you require a login to the Platform or the Integrations option is not displayed once you have logged  into the Fone Dynamics Platform, please contact the Fone Dynamics Operations Team or your Account Manager for assistance.

Integrations Setup

Now click on Templates from the Integrations section & then select Google Ads

From the pop out window, specify the Project you would like the Google Ads template installed into by using the dropdown menu & then selecting Install

Once the template is installed, it will be visible from the Assets tab in the Integrations section

Click on Assets & then select the Google Adwords recipe to start configuration

Connection Setup:

Now click on the Connections tab in the top bar to configure the FoneDynamics and Google Ads Connections for this Recipe:

The FoneDynamics Connection will require your Account SID & API Token, a guide for locating these details can be found here

Copy the details across into their corresponding fields of the FoneDynamics Connection and then click Connect

Now select the Google Ads Connection & enter a Connection Name, then click the Sign in with Google button

Sign in with your Google account details & click Next

Click continue

 Review the terms of service & privacy policies & then click Continue

Now with the connections established, we’ll need to configure a few steps in the recipe

Click on Recipe from the top bar 

Recipe Overview: 

Here is an overview of the Google Ads Recipe that you will see

Breakdown of the Recipe steps:

1.- Trigger

It initiates the recipe actions, follows in-sequence delivery, maintains processed job records, prevents duplicate processing, and ensures job completion in order.

By default, the trigger is already configured, but you can tweak the options if you like

ACTIONS

Every recipe contains a set of actions, which dictates the nature and the steps the integration is going to follow.

2.- Call Query

Select the step 2 node to define the Resource Level which determines the extent to which information will be pulled out from the queries. 

Then use the dropdown menu from the right hand pane to select the Resource level

From the dropdown menu the choices available are Account, Property & Single Call

Property level will extract all call conversions for the specified property & is generally sufficient for most clients needs, but if you have multiple properties on a single account & wish to consolidate the data, Account may be preferential

Now head down & select step 7, the Google Ads node, & from the right-hand pane you will need to enter the values for the following fields:

 - CustomerID (without space or '-' , Example: 1234567891 )

 - Conversion Action ID

 - Conversion Value

 - Currency code

Then click Save & Exit

Now you can click Start Recipe

Reporting on Conversions in Adwords (Optional)

Setting up Custom Columns

Step 1

 Log into AdWords and click on the Campaigns tab on the left hand side bar

 Step 2

 Click on Columns then click on Modify Columns.

 Step 3

 Click on Custom Columns and click New Column.

Step 4 - Calls Column

 Label your Column, add the conversion metric

Step 5

 In the pop-up window that opens, name the column Calls and in the Metric drop down list select Conversions -> Conversions.

Step 6

 Click the triangle to the left of Conversions. Then click the button to add Conversion name to the Selected segment area.

Step 7

 In the Selected segment area tick the box next to Call Tracking and then click Save.

Step 8

 Click on the + Column button to add a new column.

Step 9

 In the pop-up window that opens, name the column Cost/Call and in the Metric drop down list select Conversions -> Cost / conv.

Step 10

 Click the triangle to the left of Conversions. Then click the button to add Conversion name to the Selected segment area.

Step 11

 In the Selected segment area tick the box next to Call Tracking and then click Save.

Step 12

 Add one final column by clicking on the + Column button.

Step 13

 In the pop-up window that opens, name the column Call % and in the Metric drop down list select Conversions -> Conv. rate

Step 14

 Click the triangle to the left of Conversions. Then click the button to add Conversion name to the Selected segment area.

Step 15

 In the Selected segment area tick the box next to Call Tracking and then click Save.

Step 16

 Finally make sure that all of the new columns have been added to the list on the right to ensure they will be added to your table. If not click on the >> next to the columns that are missing. Click Apply to add these new columns.

Step 17

 You should now see your new columns added to the end of your data table.